Projects

Client

Roger Dubuis

Location

Beverly Hills, California

Architect

Fradkin & Mcalpin Architects

Description

Roger Dubuis’ boutique in Beverly Hills is built on the concept “Dare to Be Rare”. Contemporary design elements were incorporated into the minimalistic space, creating an art gallery effect. The bold red line on the floor symbolizes the distance -and connection- between Los Angeles and Geneva. The pop-up displays a selection of the brand’s latest masterpieces: Lamborghini-inspired Excalibur watches. It will also be used for art exhibits and events.

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