MILAN — Moncler will celebrate New York today with a special collection designed by Thom Browne and a video-music film realized by Spike Lee. The projects mark the official opening of the brand’s Madison Avenue flagship, its biggest unit in the world. The American market is key for the luxury brand and, to wit, the event is titled “Moncler: A Tribute to New York.”
The boutique, covering 6,500 square feet, is the brand’s second location in Manhattan after its Prince Street venue, which opened in 2009, and its 20th location in the Americas.
“Coming to Madison Avenue is a significant step in solidifying the brand’s global footprint,” said Moncler chairman and chief executive officer Remo Ruffini. “This 59th Street intersection is at the retail heart of Manhattan and one of the busiest crossroads in the world. With our Prince Street location, we took our first steps towards establishing our retail presence and speaking to our customers in a very specific and intimate environment. With this location, we are taking a global approach by bringing together all the elements which compose the ‘world of Moncler’ to elevate and expand our brand identity.”