Moda Operandi Takes Manhattan

Moda Operandi Takes Manhattan With Town House Showroom

Profitable showroom model is being expanded around the world.

By Sharon Edelson on November 23, 2016Moda Operani
Earlier this fall, online operator Moda Operandi opened its first U.S. showroom in Manhattan. The three-level, 3,200-square-foot space is in a town house at 24 East 64th Street, a quiet, leafy block just off Madison Avenue.
For Moda Operandi, whose customers spend an average of $1,200 online, the showroom concept is a key strategy, given that its clients spend four times that amount, or $4,800, when they shop in person.
Moda customers shop online seven times a year, including twice a year for pre-fall, twice a year for runway and three times for in-season product. “We have a very high retention rate,” said Deborah Nicodemus, chief executive officer. “Our new growth client file is up by 72 percent.”

Nicodemus plans to build on the successful London showroom...

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