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Caudalie in New York City

Caudalie Opens First Concept Spa in New York

L'appartement Caudalie on Madison is located on Madison Avenue and 68th Street in the Landmark Building.

By Rachel Strugatz on March 2, 2017

NEW YORK — After revealing it would be closing the doors to its spa in the Plaza Hotel here late last year, Caudalie is opening its first concept spa in the U.S. today.

This story first appeared in the March 2, 2017 issue of WWD. See More.

Mathilde Thomas, cofounder of Caudalie, said she started conceptualizing the French brand’s first freestanding spa — modeled after her own Parisian apartment — when the eight-year contract with the Plaza was winding down.

“We took our therapies with us and located the stand-alone spa to a place that’s more convenient for our Upper East Side customer. They were complaining that our spa was too much in Midtown,” Thomas said of L’appartement Caudalie on Madison, located on Madison Avenue and 68th Street in the Landmark Building.

L’appartement Caudalie on Madison has four treatment rooms (one with double beds) and decor elements that include two capo-styled chairs inspired by an Italian restaurant in Shanghai; a French Paradox Wine Lounge with a Louis XVI fireplace; chevron wooden flooring, and a “typical vintage Haussmann-inspired mirror.” Thomas said she kept the Manhattan brick wall and painted it white to go with “a lot of white oak,” brass shelving and a large collection of books, objects and vases she got from an artist friend...

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