When Seiko Watch Corporation announced earlier this year that it was spinning off its Grand Seiko collection into its own independent brand, the Japanese watchmaker was making a major commitment to its flagship luxury line, which had launched globally only seven years prior. That commitment became even more clear last week, as the very first dedicated Grand Seiko boutique in the world opened its doors right here in the U.S.A. — specifically, in the world-famous high-end shopping hub of Rodeo Drive in Beverly Hills.

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