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News

Virgil Abloh’s 12th Off-White Store Is a Secret Gallery in New York

Soho is a hotbed for luxury retail, and smack dab in between Prada, Supreme, Nike, Céline, and Chanel is Virgil Abloh’s first Off-White store in the U.S. Just don’t call it a store. Like all of Abloh’s projects, this one has many facets. Instead of erecting a sign in front and declaring it Off-White’s stateside flagship, Abloh etched the brand name in a single brick, christened the cavernous white space on Mercer Street a gallery, and gave it a new name, Em Pty Gallery, with a hard-to-find Instagram.

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Hypebeast: A Full Inside Look at Off-White™'s EM PTY GALLERY in New York City –>