ArchitectSaffran Kilpatrick Architects
By blending rich and warm materials, the brand's concept of "fusion" is executed through the intimate design of this 1000 square foot boutique, modeled off of a sleek, modern theme. Black marble, dark leather and chrome-finished metals convey a chic and lavish ambiance. Distinct retail zones allow for an increased level of intimacy within the boutique with a specially designated VIP area for private consultations. Finally, animation towers dispersed throughout the space create moving holographic images of the watches on display. This chic space is a fitting backdrop for Hublot’s signature timepieces.