John Varvatos


World Trade Center


Atmosphere Design


Located in the heart of one of NYC’s most visited attractions, the new John Varvatos store beats with the same Rock n Roll vibe that has made the brand a household name in today’s pop culture. The store is adorned with brick clad walls, rustic wood flooring, antiqued mirrored ceiling panels and custom furnished chandeliers illuminated with Edison-style light bulbs. The artwork on the walls, brings out the rock n’ roller in all of us and takes us back to the punk days of the 70s and 80s where they letters CBGB were as well known and frequently used as OMG and LOL today. Since its opening, the John Varvatos store has been one of the most successful stores in the Oculus. We wish it continued success in the future. In two words…ROCK ON!

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