LocationBeverly Hills, California
Japanese luxury watch brand, Grand Seiko, opens its first American location. It is currently located at 439 ½ Rodeo Drive in Beverly Hills, California. The boutique makes use of a deep navy blue and silver color palette. Its interior features custom geometric patterned etched tempered glass panels and blue hammertone patterned metal panels. Aged grey wood and daintree oak complement the brand’s signature blue pantone. Millwork includes a Zelkova Wood demonstration desk that was custom-made to match the Shizuku-Ishi watch studio craftsman’s desk.