Location47-49 Greene Street
Theory’s SoHo flagship features custom Oak accent walls and flooring. Grey terrazzo marble is used on the cash wrap counter and display box. A floor to ceiling metal screen is installed in a light cove at the store’s center. This blackened steel divider creates a subtle distinction between Theory’s women’s and menswear offerings. The placement of pinstripe carpeting, taupe draping, and minimalist detailing provides to the boutique and enhances its cohesiveness.