LocationMadison Avenue, New York
IRO’s Madison Avenue boutique uses light grey natural limestone walls and white stone flooring, seamlessly placed together with a continuous zinc transition. An accent wall made of the brand’s signature textured wood paneling in champagne beige is further highlighted with cove lighting. Blackened steel hangers, simple light fixtures, and modern furniture pieces give the space character while maintaining its minimalist aesthetic. The storefront also celebrates the elegance of simplicity by using clean lines in the form of black trims that frame the double-glazed tempered glass doors and windows. The façade also features the same limestone material used in the store’s interior.