LocationBeverly Hills, California
ArchitectFradkin & Mcalpin Architects
Roger Dubuis’ boutique in Beverly Hills is built on the concept “Dare to Be Rare”. Contemporary design elements were incorporated into the minimalistic space, creating an art gallery effect. The bold red line on the floor symbolizes the distance -and connection- between Los Angeles and Geneva. The pop-up displays a selection of the brand’s latest masterpieces: Lamborghini-inspired Excalibur watches. It will also be used for art exhibits and events.