LocationSoho, New York
Philipp Plein’s SoHo pop-up is a 2,142 SF project that involved the in-store installation of a vintage Ferrari Testarossa on top of a custom-made neon light-mounted podium, which we helped coordinate. This stage structure is equipped with built-in storage to supplement the back of house storage space. Our scope of work also included the coordination of owner-supplied neon signage, stereo wall, and pinball machines. This boutique was built within an expedited construction schedule of 2 weeks.