LocationWooster Street, New York City
ArchitectAtmosphere Design Group
Gucci Wooster Street is the brand’s first SoHo flagship. This 17,683 square foot project was designed to be more of an interactive showroom than a traditional retail space –a new branding strategy geared towards experience-centric millennials. This was an interior fit out project with storefront work. The whole space was gutted with demolition work including the removal of existing walls, doors, and millwork at the cellar level and flooring, subflooring, and floor joists on the 1st floor. The existing HVAC was removed and a new system was put in its place. This meant the procurement and placing of insulated and non-insulated ductwork, pipes, evaporators, condensate pumps, and air curtains. At the same time, we also recovered refrigerant from the existing systems as required. Metal framing involved storefront system upgrades along with Unistrut grid framing throughout the store. We replaced and installed all metal ceiling tiles and metal floor tiles that needed attention. Our scope of work also involved the shipping and receiving of Architectural millwork, and the furnish and install of BOH millwork.