LocationSOHO, NEW YORK
The building of Allbirds’ New York flagship took place within a 12 week construction schedule. This 4,800 SF project takes the place of their 900 SF pop-up. The brand puts emphasis on comfort and thoughtful design, not just in their shoes but in their store design template as well. The new space is equipped with a service bar and custom inventory shelves where trained Allbirds’ “bartenders” ensure customers have an authentic and pleasurable offline experience. The retail area features a lounge which is furnished with custom-made chairs made of sustainable materials.