Description

Redemption, the Italian label is known for its glamour and rock-n-roll meets bikers ethos, has finally opened its doors on Wooster Street. When you enter, it’s easy to see why it took so long to finish. Designed by the firm Studio Luca Guadagnino, the space is one-of-a kind for SoHo. The entryway features a rock-chic dress and a guitar case. A signature. Enter into the “foyer” of the store (what store actually has a foyer?) that is devoid of product, and you are reminded that the ultimate luxury is “wasted” space. The actual merchandise is in a large room that evokes Milan or Paris. The space is beautifully designed with handcrafted details, parquet floors, intricate moldings, plasterwork and more. Shoes and clothing are tucked into the walls. The clothing is displayed carefully around the room. Sustainability is the key to the brand. Who thought sustainable shopping could be this glam?