LocationBleeker Street, New York City
Kith kids is expanding its retail footprint with the opening of its latest flagship store located in Soho. The space is dedicated to its in-house range of KITH Kids products. The store stands at 1,050 square feet, a sizable upgrade from its previous 300-square-foot location. Premium fixtures crafted of marble, glass and stainless steel details are incorporated throughout the space, giving it a luxe-industrial aesthetic, which was conceived in partnership with the label’s longstanding design partner Snarkitecture . To bring in a kid-friendly element, the brands installed colorful stones that spell out “KITH” into the floors, evoking the aesthetic of children’s block letters. The assortment, meanwhile, encompasses the graphic-infused lastest collection, alongside a vast mix of trendy sneakers and accessories.