SoHo New York welcomes the Keetsa Mattress store. Keetsa is the originator of the “Mattress in a Box” and opened their first store in San Francisco in 2007. Fulfilling a dream, they have now brought their mattresses to the east coast with their new location at 44 Mercer Street. This new showroom is a perfect home to display and try out a mattress made in heaven. The mattresses stand out as small havens within the industrial design of the space. They encourage customers to rest and really spend time on their product. Once you close your eyes, you transcend from the concrete and plaster walls to heaven. Their mattresses starkly oppose the surroundings in which they are displayed.