LocationNew York, NY
Graff is a luxury jewelry store inside the Vault at Saks Fifth Avenue, specializing in the world famous Graff diamond. The store concept was to create a space that felt and looked like a jewelry box. The Bridal Salon (white room) leads to the Sales Room (green room) and then to the VIP room. The store structure was pre-assembled and reviewed in Italy before being shipped to New York. The Bridal Salon features venetian plaster applied throughout by local artists. The chandelier was created by Peter Marino, and the bridal dome is made of a 3-part plaster moulding made by Palladio Mouldings in Canada. The VIP Room features custom wrapped parchment panels, and all metal finishes were custom made in Italy. The floors are Portland Limestone and Dark Verde Scuro stone. All jewelry showcases were supplied by Graff.