Projects

Client

Swarovski

Location

Soho, NYC

Architect

Th3Standard

Description

Swarovski unveils its fourth bold and glittering new concept store, “Instant Wonder” in Soho, NYC. This Instagram-worthy space is one of 28 Wonder stores that will be opened in key markets across North America, Europe and APAC, and celebrates crystal in all its forms – besides jewelry, watches, figurines and other accessories stand on display. The plush walls are lined from floor to ceiling in a repeat of Swarovski’s signature octagonal jewelry boxes, creating an impressive display of design within a monochromatic motif.

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