ClientOn This Day
LocationWest Hollywood, CA
ArchitectSAA interiors + architecture
Introducing OTD’s Sunset Blvd flagship located in the heart of West Hollywood. OTD, named after the “On This Day” iPhone photo memories feature, was launched late last year by iconic fashion designer John Varvatos. The minimalist-chic 4,000 SF boutique has an open ceiling concept, polished concrete floors, and an all-glass storefront. An eye-catching background mural by artist Joe Palec celebrates the character of the neighborhood featuring some of LA’s most iconic cultural references from landmarks to personalities. This outpost will not only sell the effortless-luxe OTD collections, including a fully unisex line, but will also serve as a gallery and event space.