Description

South Coast Plaza’s newest retailer, Gentle Monster, opened its Orange County flagship in October, joining the luxury center’s portfolio of over 280 shops. Themed "The Evolution," the 4,500-square-foot space is a refreshing take that pushes back on the traditional retail experience. The eyewear brand establishes a surreal environment with rotating kinetic structures, video, and art sculptures, as well as the brand’s most popular designs. The store concept is a blend of the animated and digital realms and the art and fashion worlds, which are often closely linked.