LocationSoHo, New York
Lacoste unveiled its SoHo flagship in April 2021. Situated at 541 Broadway in the heart of SoHo, the 4,660-square-foot flagship underwent an extensive redesign with the goal of creating a modern space that will enhance the customer experience. Its historic facade now gives way to an open concept street market feel and features strong architectural elements with refined metal, concrete, and wood finishes. The project was a collaboration between the Paris-based Lacoste Architecture Design team and New York architecture firm Design Republic, which sought to recreate a "New York meets Paris" kind of spirit. Owl Studio was tasked with the lighting design, and ARMO supplied millwork. Our scope of work included a full demolition and interior buildout.