Description

Genny unveiled its first U.S. store in the prestigious Beverly Hills area, situated at 9536 Brighton Way. The new boutique spans almost 2,700 square feet and represents a significant milestone for the brand. The L.A. boutique is a fusion of opulent materials, including White Super marble and Blanche Oak wood, intricate details such as champagne-colored metal accents, and soft geometries that harmoniously blend elements of furniture and architecture, creating a contemporary ambiance. Neutral tones grace perimeter niches, and bespoke textures featuring Genny's iconic "blockchain" pattern, a hallmark of the brand's knit fabric, adorn surfaces. Adding a sculptural touch, the plaster-crafted orchid—Maison Genny's symbol—enhances the overall artistic allure of the space.