Projects

Client

Paul Smith

Location

Melrose

Architect

Description

Paul Smith recently unveiled its newly renovated and redesigned flagship store at Melrose Place in Los Angeles, and the results are nothing short of spectacular. The iconic exterior, including the famous "pink wall," remains untouched, preserving a local landmark that has been celebrated through countless social media selfies. The interior has undergone a remarkable transformation, now featuring a lounge-like tailoring area and a VIP section, a mix of new and vintage furniture, custom mosaics crafted by Charlie Sheppard, and the stunning array of Sunrise Cactuses from the recent Gufram x Paul Smith collaboration. The attention to detail is evident throughout the space, with additional enhancements like the striking glossy red tunnel at the entrance, reminiscent of modernist designs influenced by Frank Lloyd Wright's low-slung entryways, complete with a mosaic floor.

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