Description

Unique fusion of K-Pop allure and Gentle Monster’s finesse, curated by the radiant Jennie herself. The campaign highlighted the enchanting atmosphere of the New York/California Pop-Up, promising visitors an immersive experience in a whimsical wonderland inspired by Jennie’s passions. Visual teasers would showcase the dreamy ambiance created by blush pink curtains, plush carpets, and ethereal cloud-inspired décor, all meticulously designed to captivate the senses. Through targeted marketing efforts across various channels, prospective patrons would be invited to indulge in this symphony of art and imagination, enticing them to step into a realm where creativity knows no bounds.