LocationSoHo, New York
Moncler's flagship store in Soho combines a rustic ski-lodge with high-end outdoor apparel. The wood ceiling and floor has been hand-picked from the Northern Italian mountains, and ornate, smoked oak panels from France line the walls. The store has approximately 2,500sf of selling space where the lines are displayed in massive black metal patina and glass wardrobes and the stone walls highlight Moncler's Gamme Rouge and Gamme Bleu lines. The concept is unique and is specifically designed for the Moncler Soho flagship.