LocationMadison Avenue, New York City
Vertu, the luxury division of Nokia, has opened a 760sf boutique on Madison Avenue. The brand is known for its use of high-tech, lasting materials such as sapphire crystals and stainless steel which were captured in the architecture. The storefront handle is a brushed stainless metal “V” – a theme that is continued throughout in the high-gloss, black lacquer displays and the floor-to-ceiling stainless metal mesh wall. An interactive touch screen display allows the VIP shopper to browse the products along with all of the phones features.